The Century Of The Self 1 of 4 | One: Happiness Machines

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This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy. Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly.

His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud’s theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their engineering of consent. Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the father of the public relations industry.

Freud’s daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud’s theories. Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.

Happiness Machines. Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud’s ideas to manipulate the masses.

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The Century of The Self Part 2 of 4

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The Century of The Self Part 3 of 4

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The Century of The Self Part 4 of 4.

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The Century Of  Self (FULL: Episodes 1-4)

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Further Reading:

A Networked Self: Identity, Community, and Culture on Social …

books.google.co.uk/books?isbn=041580180X
Zizi Papacharissi – 2010

A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines.

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Concepts of the Self

books.google.co.uk/books?isbn=0745639461
Anthony Elliott – 2007

The book focuses upon cultural and political issues, and breaks new ground in integrating interdisciplinary perspectives. In analysing debates about the self, Elliott draws extensively on contemporary social and cultural theory.

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Individuation and Narcissism: The Psychology of Self in Jung and Kohut

books.google.co.uk/books?isbn=0415064643
Mario Jacoby – 1991

Recent developments in Freudian psychoanalysis, particularly the work of Kohut and Winnicott, have led to a convergence with the Jungian position.

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Michel Foucault – Page 105

books.google.co.uk/books?isbn=0415285321
Sara Mills – 2012 – Preview – More editions

Objectification, Subjectification, and the Human Sciences 105 Thus Foucault’s position is that the exercise of power over life has advanced through the deployment of sexuality and its construction of sex as the secret of existence to be

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